Due to arrive late August/early September, we have brand new nursing top designs as well as the launch of our new exclusive sleepwear range.

So sign-up to our VIP News on the homepage and check back soon for all the new arrivals!

Quoting from the article:  “Why is it that soooo many Mums are, quite frankly, paranoid when they are feeding bubs in public? Unless anyone actually comments directly about the feeding, why assume that it’s the problem?  Maybe they don’t like what you’re wearing. Or your hair. Maybe you got them on a bad day. Hey, how’s this for a thought … readical as it may seem … maybe it has nothing to do with you at all!”

What do you think? What has been your experience? Have a read of the articles and let us know what you think?

All too often it is assumed that a breastfeeding mum will scurry off to do the deed behind a locked door and well out of sight. And God forbid she utters the phrase, “I’m Breastfeeding!” Men avert their eyes and women smile as they shuffle their feet and move the conversation swiftly along! So much for breastfeeding support amongst peers!

Most mums choosing to breastfeed their babies do so because they have been made aware of the lifelong advantages of breastfeeding. But when it comes to the task itself, many feel they have no-one to turn to for information and advice when things are not going as planned. For that reason, a lot of breastfeeding mums give up breastfeeding prematurely.

The World Health Organisation recommends exclusively breastfeeding babies for the first six months of their lives. But many are only breastfed for a few days or weeks.

It is vital that breastfeeding mums have a supportive and informative network of people to ask for help.

And that is where Breastfeeding Support Groups come into their own.

A well-organised breastfeeding support group will cater for a variety of women from varied backgrounds. It will educate women thinking about breastfeeding whilst they are pregnant and it will also cater for novice and more experienced breastfeeding mums.

Breastfeeding support groups allow women and their babies to come together in a relaxed atmosphere, to enjoy congenial conversation. Women are encouraged to discuss breastfeeding issues and, as a result, breastfeeding mums help one another to bypass barriers placed along the path.

Breastfeeding mums need to talk about breastfeeding in order to bring their experiences into the wider community. It is only by chatting about breastfeeding in an open and honest way with one another that it will become more acceptable. If more women are given the opportunity to access breastfeeding support groups then breastfeeding statistics will surely rise.

And who knows, maybe today’s breastfed babies will become confident breastfeeding mums of tomorrow, free of the hang-ups prevalent in today’s society regarding breastfeeding!

Sinead Hoben is the proud mum of three beautiful children aged 6 years, 3 years and 9 months old, all of whom were breastfed. A qualified teacher, she now runs her own website, http://www.breastfeedingmums.com, offering breastfeeding information and advice to both breastfeeding and expectant mums. Visit her blog, http://breastfeedingmums.typepad.com to read her musings about setting up http://www.breastfeedingmums.com and daily life as a busy mum!

For those a little sceptical about the celebrities’ breastfeeding weight loss claims check out this great article Naomi Watts’ Secret to Losing the Baby Weight.  The author makes a great point, that nursing isn’t the magic pill to losing baby weight that quickly.  Make sure you also check out the reader comments below – some very good views from real women.

What did you experience? Fill in the poll and share any comments with the rest of us!

If you’re stuck for inspiration why not have a big spring clean starting with getting rid of clutter. Last week I had a big clean up of my office and not only does it smell nice, I also feel a lot more motivated to do work! So pick a room in your house and make it beautiful and see how good it makes you feel.

It’s beginning to look a lot like Christmas… so our gift to you is $10 off the price of any of our Nuvo label summer breastfeeding tops! A great present idea for any new mum or spoil yourself. You deserve it! Exclusive to VIP members only, quote promocode PRESENT to claim your discount!

Offer ends Midnight Monday 8th December. Free Delivery on all orders over $75 after discount has been applied. Hurry -Valid this weekend only!

Start Shopping Now!

P.S We’re taking a short break next week so any orders placed between Wednesday 10th of December and Friday 12th December will be processed on Monday 15th December.

Have a wonderful and safe festive season and we look forward to seeing you in 2009!

Please note offer does not apply to Bravado Tanks or previously reduced items. These items will be manually adjusted to reflect the full price if added to order.

“We conceived our second baby when Mitchell was 17 months old and still breastfeeding 6 times a day.  I was quite confident that I  could continue to feed him throughout the pregnancy and even tandem feed when our baby was born. 

By three months however, I was finding breastfeeding to be extremely uncomfortable.  I continued to feed Mitchell, hopeful that the pain would disappear in time.  He  gradually cut his feeds down to 3 per day, but then my milk supply suddenly diminished. 

We went through a couple of really, really hard weeks with Mitchell becoming terribly distraught at not being able to get enough milk and me being upset and in pain.  We would spend an hour at each feed with him swapping sides trying to get milk and me fighting back the tears of pain and frustration.  We began offering him goat milk in a bottle, unsuccessfully. 

One night, I spoke to two  lovely spiritual midwives, they were very understanding and encouraging and recommended a herbal tea for me to drink.  The very next day, things had turned around dramatically and for the first time in many weeks, Mitchell fell asleep contentedly in my arms after a nice feed.  I’m not sure if the tea was “magic” or if it was the  comforting words of the spiritual midwives, but from then, we were back on track. 

Over the following months, Mitchell continued to feed  happily, sometimes less, sometimes more.  At the same time, he began  taking the goat milk.  By the time our baby, Lachlan, was born (at home, in a birth pool, two weeks ago), Mitchell was 2 years, 2 months  and breastfeeding only a small amount.  I had expected that with  Lachlan feeding constantly, Mitchell would want to join in, but in the last 2 weeks, he has only asked for it once, he had a little feed  then said “bottle”. 

The two years I breastfed Mitchell were  beautiful, with only those few weeks of difficulty when my nipples were sensitive and my supply dropped.  If at any point he does ask to breastfeed again, I would be more than happy to feed him, but I am glad that I was able to continue feeding him through the hard times and the he eventually weaned himself easily, in his own time and without any distress. 

Breastfeeding Lachlan has not come as easily  as it did with Mitchell.  He had difficulty latching on to begin with  as he has a short tongue, but he seems to have the hang of it now. Breastfeeding is not always easy, but it is always rewarding!

Thanks Shellie for sharing this story. What have you experienced? Any advice for other mums?